Frequently Asked Questions

  • Problem-Solution Ad:
      This style of ad identifies a problem that the target audience may have and then showcases the product or service as the perfect solution. It is meant to make the viewer believe that they need the product to solve their problem.
  • Comparative Ad:
      This ad style compares the advertiser's product or service to that of the competitors. The goal is to show how the advertiser's product is superior.
  • Demonstration Ad:
      This type of ad demonstrates how to use a product or service. It aims to educate the viewer and highlight the product's unique features and benefits.
  • Testimonial Ad:
      This style of ad uses testimonials or endorsements from satisfied customers or celebrities. The goal is to build trust and credibility with the potential customers.
  • Informative Ad:
      This ad style focuses on providing useful information about the product or service. It is meant to increase awareness and knowledge, and encourage viewers to make an informed decision.
  • Emotional Appeal Ad:
      This type of ad aims to stir emotions in viewers, such as happiness, sadness, fear, or excitement, which can influence their buying decisions.
  • Storytelling Ad:
      This style uses a narrative or story to engage viewers. The product or service is woven into the story in a subtle yet persuasive manner.
  • Lifestyle Ad:
      This ad style shows how the product or service fits into a particular lifestyle. It aims to appeal to those who identify with that lifestyle.
  • Fear Appeal Ad:
      This type of ad uses fear to motivate the audience. It presents a threatening situation and shows how the product or service can prevent or solve it.
  • Humorous Ad:
      This ad style uses humor to make the audience laugh and create a positive association with the product or service.
You can contact customer support by going to the contact page found in the footer under Support.
Your billing information can be found in your dashboard. In the dashboard navigation is can be found under "Billing Information".
You can change your password in your dashboard under "profile". If you've forgotten your password you can send a reset request under the "login" page.
It takes around 1 minute to generate a set of 5 ads.
Script generation is a process where contextual data is processed to create custom advertisement scripts. Script can vary in length, content, message, and goal depending on a user's inputs.
The most basic information you will need to get started is a business name, business description, and a brand tone. We recommend using ad campaigns to get the best results. You will need to input a campaign theme, campaign objective, and input a target audience.

Print Caster

The Print Caster generates digital print ads, ad campaigns that use digital imagery, to promote products and services. Digital print ads offer more creative freedom than traditional print ads and can be tailored for specific target audiences, enabling businesses to reach a wider range of potential customers.

  • Email:
      Email marketing is a digital marketing strategy that uses emails to promote products or services, build relationships with customers, and increase brand awareness. It typically involves sending targeted and personalized emails to a group of individuals who have subscribed. Email marketing enables businesses to reach a large audience, connect with their customers, drive sales, and keep subscribers informed and engaged.
  • Social Media:

    • Instagram:

    • Instagram is predominantly popular among younger age groups, particularly those between 18 and 34 years old. Advertising with print ads on Instagram can be an effective way to showcase your brand's products or services to a wide audience, as it combines the visual appeal of print advertising with the vast reach and targeting capabilities of the platform.

    • Facebook:

    • The majority of Facebook users fall into the 25-34 age group, with a significant user base in the 35-54 age range as well. Advertising with print ads on Facebook allows businesses to reach a wide audience and take advantage of the platform's advanced targeting options, resulting in effective marketing campaigns.

    • Twitter:

    • Twitter tends to have a slightly younger user base compared to other social media platforms. The majority of Twitter users fall within the age range of 18 to 49, with a significant portion being between 25 and 34 years old. Advertising with print ads on Twitter can be an effective way to reach a wide audience and showcase your brand or product.

    • Reddit:

    • Advertising with print ads on Reddit can be an effective way to target a specific audience and make a lasting impression with visually appealing content. The majority of users fall within the 18-29 age range, with significant representation in the 30-49 age group as well. While Reddit's user base was traditionally male-dominated, recent reports suggest that the gender gap has been closing.

    • Snapchat:

    • Advertising with print ads on Snapchat can be an effective way to reach a young and tech-savvy audience. Snapchat's user base is primarily composed of younger individuals. The app has a strong presence among users aged 13-34.
  • Display:

    • Website:

    • Advertising with print ads on websites can be an effective way to reach a wide online audience while providing a visually appealing and informative experience. These ads offer a traditional touch in the digital realm, grabbing the attention of users and driving conversions.

    • Blog:

    • Advertising with print ads on blogs can be an effective way to reach a targeted audience, as it combines the credibility and engagement of blogging with the visual impact of print ads. These ads can be strategically placed within relevant blog content, increasing visibility and driving traffic to the advertiser's website.
Print advertisements are a type of advertising in print media, such as newspapers, magazines, flyers, brochures, and other printed material, used to promote products or services.

Video Smith

Video Smith automates the generation of advertisement scripts, saving time and effort for marketers and businesses. Advertising with video ads offers benefits like increased engagement, storytelling potential, and the ability to reach a wider audience, making it an effective strategy for brand promotion and customer acquisition.

  • Out-Stream:
      • Out-stream video advertising refers to advertisements that are played outside a traditional video player, such as in between paragraphs of text. It offers a non-intrusive way to engage with audiences and reach them in various digital environments. Out-stream advertising may be most effective for businesses with specific targeting requirements. Overall, out-stream advertising offers a flexible and cost-effective way for businesses, publishers, and advertisers to incorporate video ads into their strategies.
  • In-App:
      • In-app video advertising refers to the use of video ads that are displayed within a mobile application. These ads typically appear during app usage and can provide brands with an effective way to engage and communicate with their target audience. This is especially effective for mobile app developers. Ultimately, anyone who wants to reach and engage with mobile users in a targeted and cost-effective manner can consider using in-app advertising as part of their marketing strategy.
  • Social Media:

    • Instagram:

      • Instagram is predominantly popular among younger age groups particularly those between 18 and 34 years old. Advertising with video ads on Instagram is an effective way to capture the attention of users, as videos tend to be more visually appealing and interactive compared to static images. With the ability to showcase products, tell stories, and deliver impactful messages, video ads on Instagram can greatly increase brand awareness and drive conversions.

    • In-Feed

        In-feed Instagram video advertising refers to the placement of sponsored video content within users' regular feed, allowing advertisers to engage and reach a wider audience by seamlessly integrating their videos within the organic content feed. These videos autoplay and can be an effective way for businesses to capture users' attention and deliver a compelling message. Ads can be 3 - 120 seconds. It is best for the ad to be between 15 - 60 seconds.

    • Reels

        Instagram reels video advertising allows businesses to create short, engaging videos that appear within users' Explore feeds. With its immersive and entertaining format, reels provides a unique opportunity for brands to capture the attention of users and drive conversions. Ads can be 3 - 90 seconds. It is best for the ad to be between 10-15 seconds.

    • Story

        Story Instagram video advertising is a highly engaging way for businesses to convey their brand message and connect with their target audience in a short and immersive format. It offers the opportunity for businesses to grab viewers' attention and drive higher levels of interaction and conversions. Ads can be 3 - 15 seconds. It is best for the ad to be between 10-15 seconds.

    • Youtube:

      • Advertising with video ads on YouTube can be an effective way to reach a wide audience and convey a brand's message in an engaging and visually captivating manner. With the ability to target specific demographics and measure campaign performance. YouTube is popular among all age groups, but it is most commonly used by younger audiences. According to recent data, the largest age group on YouTube is between 18 and 34 years old, followed closely by 35 to 44-year-olds. However, YouTube usage is also significant among teenagers (13 to 17 years old) and older adults above 45.

    • Skippable

        Youtube skippable ads allow viewers to skip the advertisement after a certain duration, giving users more control over their viewing experience. These ads are often used by brands to capture attention within the first few seconds to encourage viewers to watch the full ad. Ads range from 6 to 180 seconds and can be skipped after 5 seconds.

    • Non-Skippable

        Youtube non-skippable ads are video ads that viewers are unable to skip and are forced to watch in their entirety, ranging from 6 to 15 seconds. These ads are a way for advertisers to ensure that their message is seen by viewers without any interruptions.

    • Shorts

        YouTube shorts ads are brief, attention-grabbing advertisements, designed to capture viewers' interest and promote a product or service efficiently within a short span of time. Ads range from 3 to 60 seconds long but the best length is around 15 seconds.

    • Bumper

        Youtube bumper ads are short, non-skippable video ads that are 6 seconds or less and are played before the main video. These ads aim to grab the viewer's attention quickly and deliver a concise message within a short span of time.

    • Facebook:

      • The majority of Facebook users fall into the 25-34 age group, with a significant user base in the 35-54 age range as well. Advertising with video ads on Facebook is an effective way to engage with a large audience. With features like autoplay and targeted audience options, businesses can reach their desired customer base and deliver impactful messages.

    • In-Feed

        Facebook in-feed video ads are a popular form of advertising on the platform, offering businesses a chance to reach a wide audience through engaging and immersive videos that appear seamlessly in users' news feeds. Ads can be from 30 to 240 seconds, the best length for video ads is between 15 and 30 seconds.

    • Story

        Facebook story video ads are short, engaging videos that appear in between user's stories on Facebook, capturing viewers' attention and delivering a powerful marketing message in just a few seconds. These ad formats are effective in driving user engagement and achieving brand awareness on the platform. Ads can be from 3 to 15 seconds, the best length for video ads is 15 seconds.

    • Twitter:

      • Advertising with video ads on Twitter is an effective way to engage your audience, capturing their attention with compelling visuals and messages in a short span of time. Twitter tends to have a slightly younger user base compared to other social media platforms. The majority of Twitter users fall within the age range of 18 to 49, with a significant portion being between 25 and 34 years old.

    • In-Feed

        Twitter in-feed video ads are short videos that appear within a user's Twitter feed and automatically play as they scroll. These engaging and attention-grabbing ads allow brands to effectively reach and connect with their target audience on the platform. Ads can range from 3 to 140 seconds, the best length for ads is around 15 seconds.

    • Tiktok:

      • Advertising with video ads on TikTok is a powerful way to engage with a younger, tech-savvy audience, as it allows brands to creatively showcase their products or services through short, entertaining videos. TikTok has a predominantly younger user base, with a significant percentage of users being teenagers and young adults. Around 32.5% of TikTok users in the United States were between the ages of 10 and 19, and 29.5% were between 20 and 29. The remaining percentages are spread across older age groups.

    • In-Feed

        TikTok in-feed video ads are short, engaging videos that appear when users are scrolling through their TikTok feeds, seamlessly blending with the organic content and captivating users' attention. Ads range from 3 to seconds long, the best length for ads is around 15 seconds.

    • Reddit:

      • Advertising with video ads on Reddit allows businesses to reach a large and engaged audience by utilizing the platform's highly targeted capabilities, ensuring that the right message reaches the right users at the right time. The majority of users fall within the 18-29 age range, with significant representation in the 30-49 age group as well. While Reddit's user base was traditionally male-dominated, recent reports suggest that the gender gap has been closing.

    • Promoted Video

        Reddit promoted video ads are a form of paid advertising on the platform that allows brands to showcase their products or services through engaging video content, reaching a wide audience of Reddit users. These video ads are designed to seamlessly blend into the user experience, ensuring maximum visibility and engagement. Ads range from 5 to 30 seconds with the best length around 15 seconds.

    • Snapchat:

      • Advertising with video ads on Snapchat allows brands to reach a large, engaged audience of predominantly younger users, delivering their message through short, visually compelling content that disappears after 24 hours, thus creating a sense of urgency and exclusivity. Snapchat's user base is primarily composed of younger individuals. The app has a strong presence among users aged 13-34.

    • Snap Ad

        Snapchat's Snap Ad video ad format allows brands to engage with users through a single video that appears in between stories. Ads range from 3 to 180 seconds, the best length is between 15 and 30 seconds.

    • Story

        Snapchat story video ads are a popular advertising format on the platform that allow brands to tell engaging and compelling stories in a short, vertical video format, capturing the attention of the millions of daily active users. Ads appear in between Content or through a branded tile in Snapchat’s Discover section. Ads range from 3 to 180 seconds, the best length is between 15 and 30 seconds.

    • Spotlight

        Snapchat Spotlight is a feature that allows users to discover and watch user-generated vertical videos. These ads appear in the Snapchat Spotlight feed. Ads range from 3 to 60 seconds, the best length is around 15 seconds.

    • Commercials

        Snapchat commercials are short and engaging videos, often promoting products or services with a call-to-action swipe up feature. Commercials appear within Snapchat’s Curated Content and games. Standard commercials are non-skippable and range from 3 to 6 seconds. Extended commercials range from 7 to 180 seconds and are skippable after 6 seconds.
Video advertisements are short clips used to promote products, services or brands. Commonly used on television, websites, social media platforms and mobile applications.
The optimal length of a video ad will depend on the specific goals of the ad, the target audience, and the platform it is running on. Generally speaking, shorter ads (15-30 seconds) are the most effective. However, longer ads (around 1 minute) can be more suitable for awareness-building campaigns.

Native Reel

The Native Reel is a unique tool that generates native advertisement scripts, saving marketers time and effort in creating engaging content that seamlessly integrates into the target platform. Advertising with native advertisements offers benefits such as increased brand credibility, improved audience engagement, and higher conversion rates due to their non-intrusive and contextually relevant nature.

  • Social Media:

    • Instagram:

      • Instagram is predominantly popular among younger age groups particularly those between 18 and 34 years old. Advertising with video ads on Instagram is an effective way to capture the attention of users, as videos tend to be more visually appealing and interactive compared to static images. With the ability to showcase products, tell stories, and deliver impactful messages, video ads on Instagram can greatly increase brand awareness and drive conversions.

    • In-Feed

        In-feed Instagram video advertising refers to the placement of sponsored video content within users' regular feed, allowing advertisers to engage and reach a wider audience by seamlessly integrating their videos within the organic content feed. These videos autoplay and can be an effective way for businesses to capture users' attention and deliver a compelling message. Ads can be 3 - 120 seconds. It is best for the ad to be between 15 - 60 seconds.

    • Reels

        Instagram reels video advertising allows businesses to create short, engaging videos that appear within users' Explore feeds. With its immersive and entertaining format, reels provides a unique opportunity for brands to capture the attention of users and drive conversions. Ads can be 3 - 90 seconds. It is best for the ad to be between 10-15 seconds.

    • Story

        Story Instagram video advertising is a highly engaging way for businesses to convey their brand message and connect with their target audience in a short and immersive format. It offers the opportunity for businesses to grab viewers' attention and drive higher levels of interaction and conversions. Ads can be 3 - 15 seconds. It is best for the ad to be between 10-15 seconds.

    • Youtube:

      • Advertising with video ads on YouTube can be an effective way to reach a wide audience and convey a brand's message in an engaging and visually captivating manner. With the ability to target specific demographics and measure campaign performance. YouTube is popular among all age groups, but it is most commonly used by younger audiences. According to recent data, the largest age group on YouTube is between 18 and 34 years old, followed closely by 35 to 44-year-olds. However, YouTube usage is also significant among teenagers (13 to 17 years old) and older adults above 45.

    • Skippable

        Youtube skippable ads allow viewers to skip the advertisement after a certain duration, giving users more control over their viewing experience. These ads are often used by brands to capture attention within the first few seconds to encourage viewers to watch the full ad. Ads range from 6 to 180 seconds and can be skipped after 5 seconds.

    • Non-Skippable

        Youtube non-skippable ads are video ads that viewers are unable to skip and are forced to watch in their entirety, ranging from 6 to 15 seconds. These ads are a way for advertisers to ensure that their message is seen by viewers without any interruptions.

    • Shorts

        YouTube shorts ads are brief, attention-grabbing advertisements, designed to capture viewers' interest and promote a product or service efficiently within a short span of time. Ads range from 3 to 60 seconds long but the best length is around 15 seconds.

    • Bumper

        Youtube bumper ads are short, non-skippable video ads that are 6 seconds or less and are played before the main video. These ads aim to grab the viewer's attention quickly and deliver a concise message within a short span of time.

    • Facebook:

      • The majority of Facebook users fall into the 25-34 age group, with a significant user base in the 35-54 age range as well. Advertising with video ads on Facebook is an effective way to engage with a large audience. With features like autoplay and targeted audience options, businesses can reach their desired customer base and deliver impactful messages.

    • In-Feed

        Facebook in-feed video ads are a popular form of advertising on the platform, offering businesses a chance to reach a wide audience through engaging and immersive videos that appear seamlessly in users' news feeds. Ads can be from 30 to 240 seconds, the best length for video ads is between 15 and 30 seconds.

    • Story

        Facebook story video ads are short, engaging videos that appear in between user's stories on Facebook, capturing viewers' attention and delivering a powerful marketing message in just a few seconds. These ad formats are effective in driving user engagement and achieving brand awareness on the platform. Ads can be from 3 to 15 seconds, the best length for video ads is 15 seconds.

    • Twitter:

      • Advertising with video ads on Twitter is an effective way to engage your audience, capturing their attention with compelling visuals and messages in a short span of time. Twitter tends to have a slightly younger user base compared to other social media platforms. The majority of Twitter users fall within the age range of 18 to 49, with a significant portion being between 25 and 34 years old.

    • In-Feed

        Twitter in-feed video ads are short videos that appear within a user's Twitter feed and automatically play as they scroll. These engaging and attention-grabbing ads allow brands to effectively reach and connect with their target audience on the platform. Ads can range from 3 to 140 seconds, the best length for ads is around 15 seconds.

    • Tiktok:

      • Advertising with video ads on TikTok is a powerful way to engage with a younger, tech-savvy audience, as it allows brands to creatively showcase their products or services through short, entertaining videos. TikTok has a predominantly younger user base, with a significant percentage of users being teenagers and young adults. Around 32.5% of TikTok users in the United States were between the ages of 10 and 19, and 29.5% were between 20 and 29. The remaining percentages are spread across older age groups.

    • In-Feed

        TikTok in-feed video ads are short, engaging videos that appear when users are scrolling through their TikTok feeds, seamlessly blending with the organic content and captivating users' attention. Ads range from 3 to seconds long, the best length for ads is around 15 seconds.

    • Reddit:

      • Advertising with video ads on Reddit allows businesses to reach a large and engaged audience by utilizing the platform's highly targeted capabilities, ensuring that the right message reaches the right users at the right time. The majority of users fall within the 18-29 age range, with significant representation in the 30-49 age group as well. While Reddit's user base was traditionally male-dominated, recent reports suggest that the gender gap has been closing.

    • Promoted Video

        Reddit promoted video ads are a form of paid advertising on the platform that allows brands to showcase their products or services through engaging video content, reaching a wide audience of Reddit users. These video ads are designed to seamlessly blend into the user experience, ensuring maximum visibility and engagement. Ads range from 5 to 30 seconds with the best length around 15 seconds.

    • Snapchat:

      • Advertising with video ads on Snapchat allows brands to reach a large, engaged audience of predominantly younger users, delivering their message through short, visually compelling content that disappears after 24 hours, thus creating a sense of urgency and exclusivity. Snapchat's user base is primarily composed of younger individuals. The app has a strong presence among users aged 13-34.

    • Snap Ad

        Snapchat's Snap Ad video ad format allows brands to engage with users through a single video that appears in between stories. Ads range from 3 to 180 seconds, the best length is between 15 and 30 seconds.

    • Story

        Snapchat story video ads are a popular advertising format on the platform that allow brands to tell engaging and compelling stories in a short, vertical video format, capturing the attention of the millions of daily active users. Ads appear in between Content or through a branded tile in Snapchat’s Discover section. Ads range from 3 to 180 seconds, the best length is between 15 and 30 seconds.

    • Spotlight

        Snapchat Spotlight is a feature that allows users to discover and watch user-generated vertical videos. These ads appear in the Snapchat Spotlight feed. Ads range from 3 to 60 seconds, the best length is around 15 seconds.

    • Commercials

        Snapchat commercials are short and engaging videos, often promoting products or services with a call-to-action swipe up feature. Commercials appear within Snapchat’s Curated Content and games. Standard commercials are non-skippable and range from 3 to 6 seconds. Extended commercials range from 7 to 180 seconds and are skippable after 6 seconds.
Native advertising is a form of online advertising that matches the form and function of the platform on which it appears. Native ads are designed to blend into the surrounding content so that users don't immediately recognize it as a paid advertisement.
Yes, native advertisements can change depending on the platform they are made for. These ads are designed to look like user-generated content. For example, a native ad on Instagram would typically feature images and videos to blend in with a user’s feed. While a native ad on Twitter may focus more on text.

Custom Ads

The Custom Tool is a powerful platform that uses a user's idea to automatically generate personalized advertisement scripts, allowing businesses to create compelling and unique marketing campaigns effortlessly based on their ideas.

Custom advertisements are unique to the Idea Forge. A user inputs an idea for an advertisement, and our software generates advertisement scripts for that idea. Creating a one of a kind script for your idea.

More Questions?

If you have any more questions, get in touch!