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Top Trends in Digital Advertising
Learn more about some of the top trend markers should know about. Augmented reality, AI-Driven Personalization, Ethical Advertising, Short-Form Video, Programmatic Advertising, Community Building, and Data Privacy.
Analyzing Consumer Behavior for Effective Ads
Discover the key points for analyzing consumer behavior to create effective ads. Learn more about understanding your audience, leveraging data insights, and crafting targeted campaigns that resonate, driving engagement and boosting conversions.
The Master of Promotion: P.T. Barnum
Discover the innovative advertising techniques of P.T. Barnum, the master showman and marketing pioneer. Explore how his unique strategies and understanding revolutionized the world of promotion and left a lasting impact on modern advertising.
Understanding the Copywriting Depicted in 'Mad Men'
Learn about the creative process behind the copywriting in the hit TV show, "Mad Men". The writers drew inspiration from actual vintage ads of the 1960s and often adapted real campaigns to fit the narrative. The copywriting techniques characters used are still relevant today, such as relating products to consumer’s desires and fears.
How AI is Bridging Gaps in the World of Advertising
Find out how AI technology is transforming the advertising landscape by addressing ten key gaps: personalization, customer insights, content creation, fraud detection, multichannel management, unstructured data analysis, and hyperlocal advertising. Learn how AI brings innovative solutions to these challenges for more effective ad campaigns