Artificial Intelligence (AI) is rapidly transforming every industry and content marketing is no exception. It's projected that by 2027, the global AI market could be worth a staggering $733.6 billion. The realm of content marketing is set to be revolutionized with the power of AI, focusing on personalization, predictability, and productivity.

So, what should we expect from AI in content marketing?

1. **Content Automation:**

AI-powered systems can generate content based on specific parameters. Algorithms are now capable of creating simple content like financial summaries, sports recaps, and stock updates. While AI may not replace human creativity and emotion, it can definitely help in generating simple, data-driven content, freeing up valuable time for content marketers.

2. **Content Personalization:**

One of the key benefits of AI is its ability to analyze data and offer personalized recommendations. This is particularly useful in content marketing where understanding the audience's preferences, behavior, and interaction is of prime importance. AI can track users' behavior and create personalized content, leading to enhanced customer experience and engagement.

3. **Chatbots:**

AI-powered chatbots are already proving to be a powerful tool in customer service. They are capable of providing 24/7 support, fostering relationships, and improving user experience. These chatbots can provide instant, personalized content based on the users' inputs, thus enhancing engagement and conversion rates.

4. **Content Optimization:**

AI can help in optimizing content for SEO. It can identify and analyze high-performing content, determine relevant keywords, suggest meta-descriptions, and even predict the success of a particular content based on historical data. This can be instrumental in developing a successful SEO strategy.

5. **Voice Search:**

Voice-enabled AI is changing the way users search content online. It is forecasted that by 2025, the majority of households will own a voice-enabled AI device. This will affect content marketing as SEO will need to evolve to accommodate this shift to voice search.

With these exciting prospects, it's evident that AI is poised to revolutionize content marketing by automating routine tasks, personalizing content, enhancing user experience, and optimizing content for SEO. However, the human touch in content creation will always be irreplaceable. While AI can provide data-driven content, the creative and emotive part of content marketing ought to be human-led.

The integration of AI in content marketing is not about replacement, but rather about enhancement – AI tools are here to augment human skills, enabling marketers to channel their creativity more effectively and efficiently. The future of content marketing will be a blend of AI and human creativity – a future that we can all look forward to.